Car buying is about far more than finding a functional vehicle with the right price tag. Americans form strong emotional connections with their vehicles. Your personal feelings play a big role in the car buying process. Recognizing how your car can tug on your heartstrings may help you identify some important insights about this purchase.
What Your Car Says About You
Most people see their car as an extension of their own personality. Different cars send different messages about who you are, and you want a vehicle that feels like it just screams “you.” The message that’s most important varies dramatically from one shopper to the next. Status driven car buyers will gravitate toward luxury vehicles, while those who are budget-minded will take great pride in a low-cost find. A truck packed with utility features says hardworking and dependable, while a spacious minivan has a family-friendly vibe.
Your Vehicle’s Functionality and Your Lifestyle
While all vehicles are designed to get from point A to point B, a great car goes well beyond transportation. For many people, a vehicle is almost a home away from home. Sixty percent of people hold conversations in the car, 20 percent have held meetings in their cars, and 10 percent got engaged in a car. Whatever you’re doing, you need to make sure your vehicle is right for the job.
If your ideal weekend includes biking some of the 125 miles in the Dallas Trail Plan, you’ll want a rugged vehicle that can haul your sports equipment and keep up with your active lifestyle. If you’re packing a large family in for trips to the Dallas World Aquarium or Texas Discovery Gardens, you’ll want a family friendly vehicle with plenty of seating and conveniences, like extra cup holders and entertainment features.
Making the Personal Connection
When you show up at the dealership, your car salesman is prepared to help you make that important personal connection with your car. He may facilitate the process with a welcome cup of coffee, an exhilarating test drive, and plenty of sleek presentations about the vehicle. These strategies are all fine for exploring your optio, as long as you’re aware of the emotional tug and balance it well with other considerations.
Looking at the Bottom Line
When you’re actively aware of the potential emotional connection with your car, you can step back and make sure all the pieces of the puzzle fit into place nicely. Research your options before you show up on the lot so you can go over safety features, functionality, and price points before you start swooning over the smooth leather seats and new car smell. With a carefully prepared idea of the front runners in your search, you can afford to let your feelings influence your final choice.
Car buying is a complex process, but you can navigate it easily when you’re aware of the subtle factors that may come into play as you’re shopping. Keep an eye on your emotions, and you can perfectly balance practicality with affection for your vehicle.